What is a custom domain, in plain English? #
- Your BizBlasts site starts on a subdomain like yourbiz.bizblasts.com. That’s perfect for getting up and running, testing offers, and taking your first bookings and orders quickly.
- A custom domain is your own web address, like yourbiz.com or www.yourbiz.com just like the one you put on your business cards, in your Instagram bio, on your invoices, and in your storefront window.
Think of the subdomain as a fully furnished pop-up shop we host for you. A custom domain is your permanent, branded address on the main street of the internet.
Why this matters (and how it pays for itself) #
- Bold brand presence: Customers recognize you immediately. yourbiz.com looks and feels like your brand, period.
- Higher trust at checkout: A clear, familiar domain reduces second-guessing, improves conversion, and raises average order value.
- Consistency everywhere: Social profiles, QR codes, and emails all point to one simple place.
- Better word-of-mouth: It’s easier to tell someone “Go to yourbiz.com” than anything with extra words and hyphens.
- Future growth: Your domain becomes the hub for marketing, landing pages, and repeat customer relationships.
If you do a single campaign per month that converts one extra customer because everything looks more professional, Custom Domains is already profitable.
The BizBlasts approach: make it look effortless #
Moving to a custom domain used to be the kind of task that swallowed weekends. Not anymore. We designed Custom Domains to work like a concierge service:
- You tell us the domain you want to use.
- We guide you (or your domain registrar) to make one simple change.
- We keep an eye on everything and let you know when the internet is pointing your new front door in the right direction.
- If anything needs your attention, we email you clear, specific instructions with screenshots and next steps.
And if you ever want to put the pop-up shop sign back up, switching back to your BizBlasts subdomain is a single action. No mess, no confusion for your customers.
“www” or no “www”? Picking your canonical address #
Both options are valid, and we’ll support either:
- www.yourbiz.com: The classic. Some customers expect it; some DNS setups work best this way.
- yourbiz.com: Clean and modern. Great for short links and branding.
What matters most is consistency. We’ll set a single “canonical” version — and make sure anyone visiting the other version is redirected perfectly. That means:
- yourbiz.com → www.yourbiz.com, or
- www.yourbiz.com → yourbiz.com
No duplicate pages. No confusing variations. Just one true home.
Tip: If your marketing leans into QR codes, short URLs, and direct voice referrals, apex (no www) often feels snappier. If you prefer classic familiarity and maximum compatibility across older systems, www is excellent.
What you do vs. what we do #
What you do:
- Pick your custom domain (or purchase one from any registrar — GoDaddy, Namecheap, Google Domains, etc.).
- Add the simple DNS record we provide in your registrar’s dashboard. It’s the internet’s way of saying, “This name points to that site.”
What we do:
- Send you a short, friendly email with exactly what to add.
- Watch the internet for that change and verify it’s working.
- Provision a lock icon (SSL) so your site is secured and browsers don’t complain.
- Confirm everything is healthy and live.
If you can copy and paste, you can set up a custom domain. If you prefer, your registrar’s support team can add the record for you using the instructions we provide.
How long does activation take? #
- Most of the time: 15–60 minutes
- Sometimes: up to 24–48 hours depending on your registrar and DNS caching
We’ll keep you updated along the way, and you can carry on with your day. If something takes longer than expected, you’ll get a helpful email with exactly what to check (and how to fix it fast).
What changes for your customers? #
- Your URL changes from yourbiz.bizblasts.com → yourbiz.com (or www.yourbiz.com).
- The entire experience — bookings, payments, subscriptions, product pages — remains the same.
- The padlock (SSL) shows as soon as the certificate is ready, reassuring customers that your site is secure.
- All future links inside your emails (order confirmations, invoices, reminders) can use your custom domain where appropriate, while still prioritizing reliability for critical payment flows. That means customers get a trustworthy, consistent experience everywhere that matters.
What if I ever want to switch back? #
You can revert to your BizBlasts subdomain with a single action. We’ll stop monitoring the custom domain, safely detach it, and make sure your subdomain is running smoothly. No need to delete anything at your registrar unless you want to.
This safety net means you can launch on your custom domain confidently. If it’s not the right time, you can pause and return whenever you’re ready.
A simple rollout plan you can copy #
- Pick your domain: Ideally short, memorable, and easy to read aloud.
- Update your DNS using our email: Just a few clicks.
Announce it:
- Social bios (Instagram, Facebook, TikTok, LinkedIn)
- Email signature
- Google Business Profile
- QR codes on in-store signs, receipts, or packaging
- Any existing ad campaigns (swap in your new domain)
Test like a customer:
- Visit the homepage on your phone and desktop
- Make a small test booking or test purchase
- Check that confirmation emails look right
Celebrate internally: Your team should know the new URL by heart.
Keep the subdomain handy: It remains your reliable fallback.
Naming and branding: quick best practices #
- Keep it short and clear: yourbrand.com is better than yourbrand-online-services-usa.com.
- Avoid tricky punctuation and double hyphens.
- If your exact name is taken, try adding a word that signals your industry or location (yourbrandcleaning.com, yourbrandboston.com).
- Think “what would I say out loud?” If it’s easy to say and spell, you’ve nailed it.
Confidence boosters for conversion #
- The padlock: Customers look for that secure “https” lock icon. We automatically enable it.
- Clear headers: Include your logo and brand colors so visitors feel at home immediately.
- One URL everywhere: The brain loves repetition. Seeing yourbiz.com consistently builds recognition — and trust.
- Fast-loading pages: We keep your site speedy behind the scenes, so your name isn’t just memorable — it’s reliable.
What happens behind the curtain (minus the tech-speak) #
Here’s the practical, non-technical version of how we protect your brand:
- We make sure your domain really points to your site — not somewhere random on the internet.
- We confirm that browsers recognize your domain as safe and secure.
- We check that pages are loading properly, not just existing. There’s a difference — and customers can feel it.
- We keep nudging the internet to “shake hands” with your new address until everything is synced up.
The result: one polished, professional domain experience that travels smoothly from social media to checkout and right into your customer’s inbox.
SEO, Google, and long-term value #
- Consistency is king: Once you launch your custom domain, use it everywhere. That unified footprint helps search engines understand your brand.
- Redirects: We align your “www” vs. “no www” preference so there’s only one true address. Search engines appreciate that clarity.
- Google Business Profile: Update your website link with your custom domain. It’s a small change that signals authority and improves click-throughs.
- Backlinks: If partners or blogs link to you, give them your custom domain. Those references accumulate value over time.
SEO isn’t magic. It’s consistency and credibility. A custom domain is a strategic step toward both.
What if I already have a website elsewhere? #
That’s fine! Many businesses point their main domain to a marketing site (e.g., WordPress or Squarespace) and use a subdomain like book.yourbiz.com or shop.yourbiz.com for transactions. With BizBlasts, you can choose the structure that fits your brand best — either your full site on a custom domain or a specialized subdomain for your booking and commerce hub.
If you’re not sure which is right for you, reply to our setup email and tell us your current website situation. We’ll recommend the cleanest path.
Launch checklist for the win #
- Domain chosen and added
- Custom domain “activated” email received
- Homepage loads fast on mobile and desktop
- A test booking or order goes through successfully
- Email confirmations look consistent
- Social profiles updated
- QR codes or printed materials updated (if applicable)
- Staff trained: “Our site is now yourbiz.com”
If you’ve ticked those, you’re good to go live in public and proud.
Common questions #
Will my old BizBlasts subdomain still work?
- Yes. It’s your safety net. You can keep it, pause it, or switch back at any time.
Do I need to buy a domain?
- If you don’t already own one, you’ll purchase it from a domain registrar (we’ll point you to simple, affordable options).
Can I break anything?
- No. Worst case, you switch back to your BizBlasts subdomain. We built guardrails so experimentation doesn’t come at your brand’s expense.
How do I know when it’s live?
- We email you. You’ll also see it in your BizBlasts dashboard.
Is it included in my plan?
- Custom Domains are a Premium feature. If you’re not on Premium yet, you can upgrade inside BizBlasts in seconds.
A few real-world plays you can steal #
- Add your domain to your receipts and printed signage with a QR code. “Scan to Book Again” is magic.
- Run a “Welcome to our new site” campaign on social with a limited-time offer — you’ll capture attention and drive immediate traffic to your new domain.
- Use your domain in paid ads from day one. Clean URLs build trust at a glance.
- Train staff to say, “You can book at yourbiz.com — it’s super quick.” Repetition drives retention.
The north star: your brand, front and center #
Customers choose businesses they trust. A custom domain is one of the simplest trust multipliers you can deploy — it’s a daily reminder that you’re the real deal. With BizBlasts, you don’t have to become a “website person” to get it right. You choose the name, paste one instruction, and we handle the rest.
When you’re ready, head to your BizBlasts settings and select Custom Domain. If you get stuck, reply to the setup email and we’ll walk you through it — step by step, screenshot by screenshot. You deserve a front door that looks like you.
Your name. Your store. Your growth. All at yourbiz.com.